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Job hunters turn to social media: survey

May 10 2011 12:57 Sapa

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Johannesburg - Almost a quarter of South Africans use social media websites such as Facebook and Twitter to search for jobs, a survey by Kelly Services employment agency has found.

"The use of social media in finding work is becoming more common because it allows people to target exactly the job they want and even the organisation where they want to work," spokesperson Tracey Czakan said on Tuesday.

The Kelly global workforce index is based on data collected between October 2010 and January 2011, from 97 000 people in 30 countries, including 1 000 South Africans.

The survey found that only 1% of those polled internationally had secured jobs through social networking sites.

However, 24% of South Africans used these sites to look for work.

Word-of-mouth referrals had the highest rate of success in securing jobs at 29%, according to the survey.

Employment agencies had secured jobs for 24% of respondents.

Of the South Africans polled, those from KwaZulu-Natal were the most active in online job searches and accounted for 29%, followed by the Western Cape with 26%.

A quarter of South African respondents said they were concerned that information on their social networking profiles could damage their careers.
kelly group  |  social media  |  unemployment

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