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Johannesburg - Retroviral, the South African digital communications agency, development house Silver Apple Studios and digital media venture capital fund Stratos Capital have collaborated to launch Webfluential.
Webfluential is a subscription-based platform that connects brands with consumers via credible social media influencers in order to realise the full potential of social communication.
Webfluential has been designed to provide influencers on social platforms including Twitter, blogs, Youtube and Instagram, with a means of quantifying their influence so that they can generate a new revenue stream off the media that they have created.
At the same time, brands and the marketing industry, including advertisers, public relations agencies and media buyers, can identify the most relevant online influencers to include in their campaigns, creating earned media, talkability, feedback, and ultimately, sales.
“Consumers are spending an ever-increasing amount of time online in order to study and review their potential purchases, and they gather opinions from their network of trusted sources before making purchases,” said Mike Sharman, owner of Retroviral.
“Opportunity exists for brands to drive sales through social channels by engaging with the influencers that consumers trust – something that has been difficult to do and difficult to measure – until now.”
He said in a nutshell, Webfluential is a platform that will link brands to consumers, through online people of influence.
"With almost 10 million people in South Africa easily accessible through social platforms, it’s a channel that brands cannot afford to ignore,” he said.
- Fin24
Webfluential is a subscription-based platform that connects brands with consumers via credible social media influencers in order to realise the full potential of social communication.
Webfluential has been designed to provide influencers on social platforms including Twitter, blogs, Youtube and Instagram, with a means of quantifying their influence so that they can generate a new revenue stream off the media that they have created.
At the same time, brands and the marketing industry, including advertisers, public relations agencies and media buyers, can identify the most relevant online influencers to include in their campaigns, creating earned media, talkability, feedback, and ultimately, sales.
“Consumers are spending an ever-increasing amount of time online in order to study and review their potential purchases, and they gather opinions from their network of trusted sources before making purchases,” said Mike Sharman, owner of Retroviral.
“Opportunity exists for brands to drive sales through social channels by engaging with the influencers that consumers trust – something that has been difficult to do and difficult to measure – until now.”
He said in a nutshell, Webfluential is a platform that will link brands to consumers, through online people of influence.
"With almost 10 million people in South Africa easily accessible through social platforms, it’s a channel that brands cannot afford to ignore,” he said.
- Fin24
