Share

Google is online advertising king

Washington - Google has become the US market leader in online display ads, and now leads all categories for internet advertising including search and mobile, a market research firm said Wednesday.

The firm eMarketer said Google will top the market for online display advertising with $2.31bn in revenues - 15.4% of the market - in 2012.

Google will thus overtake Facebook in display, after the social network dethroned longtime leader Yahoo last year, eMarketer said.

The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets.

Google will see a 38% jump in online display ad revenue this year, the report said.

Facebook, the consultancy said, will earn $2.16bn in US display ad revenues this year, up 24.4% from billion last year. Facebook's share will be 14.4%.

Yahoo will see nearly flat revenues for display ads, which will mean its market share will fall to 9.3% this year from 11% last year and 14% in 2010.

The eMarketer estimate said the overall US display ad market will grow 21.5% to $14.98bn from $12.33bn in 2011, aided by mobile growth; and increased spending growth on digital video advertising, especially on Google-owned YouTube.


*Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

We live in a world where facts and fiction get blurred
Who we choose to trust can have a profound impact on our lives. Join thousands of devoted South Africans who look to News24 to bring them news they can trust every day. As we celebrate 25 years, become a News24 subscriber as we strive to keep you informed, inspired and empowered.
Join News24 today
heading
description
username
Show Comments ()
Rand - Dollar
18.98
-0.4%
Rand - Pound
24.00
-0.4%
Rand - Euro
20.51
-0.2%
Rand - Aus dollar
12.35
+0.0%
Rand - Yen
0.13
-0.4%
Platinum
903.65
+0.8%
Palladium
1,016.75
+1.5%
Gold
2,207.48
+0.6%
Silver
24.59
-0.2%
Brent Crude
86.09
-0.2%
Top 40
68,260
+0.9%
All Share
74,450
+0.7%
Resource 10
57,117
+2.6%
Industrial 25
103,835
+0.6%
Financial 15
16,488
-0.2%
All JSE data delayed by at least 15 minutes Iress logo
Company Snapshot
Editorial feedback and complaints

Contact the public editor with feedback for our journalists, complaints, queries or suggestions about articles on News24.

LEARN MORE
Government tenders

Find public sector tender opportunities in South Africa here.

Government tenders
This portal provides access to information on all tenders made by all public sector organisations in all spheres of government.
Browse tenders