• Wealth and poverty

    True riches would be to create a safe and satisfied community for all South Africans.

  • SABC shenanigans

    SA has already embarked on a slippery slope to autocracy, warns Terry Bell in Inside Labour.

  • Zim tastes people power

    Protests in Zimbabwe are forcing Mugabe to face anti-government sentiment, says Memory Mataranyika.

All data is delayed
Loading...
See More

Google is online advertising king

Sep 20 2012 08:00
AFP

Washington - Google has become the US market leader in online display ads, and now leads all categories for internet advertising including search and mobile, a market research firm said Wednesday.

The firm eMarketer said Google will top the market for online display advertising with $2.31bn in revenues - 15.4% of the market - in 2012.

Google will thus overtake Facebook in display, after the social network dethroned longtime leader Yahoo last year, eMarketer said.

The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets.

Google will see a 38% jump in online display ad revenue this year, the report said.

Facebook, the consultancy said, will earn $2.16bn in US display ad revenues this year, up 24.4% from billion last year. Facebook's share will be 14.4%.

Yahoo will see nearly flat revenues for display ads, which will mean its market share will fall to 9.3% this year from 11% last year and 14% in 2010.

The eMarketer estimate said the overall US display ad market will grow 21.5% to $14.98bn from $12.33bn in 2011, aided by mobile growth; and increased spending growth on digital video advertising, especially on Google-owned YouTube.


*Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

google

NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.
 

Company Snapshot

We're talking about:

THE SAVINGS ISSUE

Saving can make a lot of things possible, but we all know how hard it is to save. This special Savings Issue will help you get focused.
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Sarb's decision to keep the repo rate unchanged is:

Previous results · Suggest a vote

Loading...