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Etisalat set for emerging markets boom

Cape Town - Etisalat’s investments in advanced technologies is paving  the way for healthy returns, the groups said on Sunday

Etisalat is a leading telecom operator in the Middle East and Africa.

Chief digital services officer Khalifa Al Shamsi the operator is positioned to take advantage of changes in the nature of the industry, especially in emerging markets.

He was speaking at the Telecom Review Summit held at the Intercontinental Hotel in Dubai Festival City.

“Etisalat’s long-term strategy has put the company in prime position to benefit from the changes that are enveloping telecoms,” Al Shamsi said in  statement.

“These range from setting up the digital services unit to investing in partnerships with product and service innovators – all of which are enabling us to develop and deliver the best products to our customers at the right time.”

Al Shamsi said changes in the industry include the growth of big data and cloud computing, the spread of social networking and increasing prevalence of smart devices.

He said more and more customers want to be connected anytime and anywhere through secure, high speed connections, and “they will not settle for anything less”.

Al Shamsi also stressed the importance of mobile operators to work side-by-side with governments to improve the ICT agenda and solutions for the region.

“Etisalat is reaping the awards of a long-term and flexible strategy,” he said.

 - Fin24

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