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Cape Town – DirectTV, which has also invested in South Africa and Africa, is one of the US satellite-TV providers looking into increasing revenue streams by investing in home security services.
For this purpose DirecTV has acquired LifeShield Home Security, a company in Langhorne, Pa.
Comcast Corp. and Time Warner Cable, competitors to DirecTV, have already taken steps to enter the home security arena.
However, pay-TV companies might not find this an easy playing field to enter since home security suppliers like securitychoice.com are already offering innovative security measures at both home and business level.
Netflix and other streaming services have made an impact on pay-TV service providers’ revenue and profits as they are offering the same services and products at a lower subscription price.
This is the reason why pay-TV providers are looking at other measures they can take to generate revenue.
They’re not only targeting home security, but are also investing in broadband so they are able to get some benefit from streaming revenues in future.
Senior Vice President of DirecTV, Brad Bentley, said that the company decided to go for a takeover instead of partnering with a home security company because it wants to integrate the video experience of the service with home security technology.
The pay-TV service provider gains 3.5m to 4m new customers annually.
As far as the demographic link and the economics are concerned, DirecTV is confident about its satellite TV investments in Africa and South Africa.
Recently the company stock went up by 26% due to an influx of funds and also due to the rumour that Hulu (a streaming video service) may be acquired by DirecTV.
Overall in the South African market, cable and satellite stocks are fairing quite well, according to Bentley.
- Fin24
For this purpose DirecTV has acquired LifeShield Home Security, a company in Langhorne, Pa.
Comcast Corp. and Time Warner Cable, competitors to DirecTV, have already taken steps to enter the home security arena.
However, pay-TV companies might not find this an easy playing field to enter since home security suppliers like securitychoice.com are already offering innovative security measures at both home and business level.
Netflix and other streaming services have made an impact on pay-TV service providers’ revenue and profits as they are offering the same services and products at a lower subscription price.
This is the reason why pay-TV providers are looking at other measures they can take to generate revenue.
They’re not only targeting home security, but are also investing in broadband so they are able to get some benefit from streaming revenues in future.
Senior Vice President of DirecTV, Brad Bentley, said that the company decided to go for a takeover instead of partnering with a home security company because it wants to integrate the video experience of the service with home security technology.
The pay-TV service provider gains 3.5m to 4m new customers annually.
As far as the demographic link and the economics are concerned, DirecTV is confident about its satellite TV investments in Africa and South Africa.
Recently the company stock went up by 26% due to an influx of funds and also due to the rumour that Hulu (a streaming video service) may be acquired by DirecTV.
Overall in the South African market, cable and satellite stocks are fairing quite well, according to Bentley.
- Fin24
