Johannesburg - MultiChoice's DStv has launched BoxOffice - a video-on-demand service - through which subscribers can rent the latest Hollywood blockbusters from the comfort of their home.
Imtiaz Patel, Group CEO of MultiChoice SA, said the BoxOffice service is part of the group's continuous drive for innovation.
The BoxOffice service will be rolled out in several phases. The first phase, unveiled on Thursday, is the launch of a satellite-based offering to DStv premium subscribers via their PVR decoders.
The next phase will be an online offering, available to all South African broadband users by the end of this year.
BoxOffice movies are readily available for viewing, as they are pre-loaded onto the customer's PVR decoder.
Payment is done through monthly debit order, by pre-loading funds into your account or by credit card. Once a movie is rented, it can be viewed multiple times within a 48-hour period. The first BoxOffice movie will be free.
A maximum of 15 movies will be available at any one time, with new movies added as they are released for the BoxOffice service by studios.
The service will be launched to DStv premium subscribers with PVRs from Friday July 22, at an introductory price of R25 per title.