Johannesburg - Cell C aims to double its market share in the
next three to four years by luring customers from rivals MTN Group [JSE:MTN]
and Vodacom Group [JSE:VOD], its incoming CEO said, according to Business Day
South Africa’s third-largest mobile firm now has about 13% of the mobile market
in Africa’s top economy and is targeting 25%, Alan Knott-Craig said in a speech
on Wednesday, according to the newspaper.
“The only place to steal new users is from other players in the industry,” the paper
quoted him as saying. “The bigger networks have too much traffic for spectrum.”
Unlisted Cell C will also target increasing demand for data, the paper quoted
Knott-Craig as saying.
Knott-Craig is due to take up his position on April 1. A mobile industry
veteran, he helped found Vodacom in 1993 and served as its chief executive from
1996 to 2008. Vodacom is now a unit of Britain’s Vodafone.