• Inside Labour

    Terry Bell explores the connection between poultry, poverty and desperation.

  • A new ANC sweeper?

    Have the Guptas' new auditors mastered how to look the other way on cue, asks Solly Moeng.

  • Strategy for the big boys

    Formulating strategy across the span of huge companies is a marathon, says Ian Mann.

All data is delayed
Loading...
See More

Cell C wants to double market share

Mar 29 2012 08:50
Reuters

Company Data

MTN GROUP LIMITED [JSE:MTN]

Last traded 149
Change -1
% Change 0
Cumulative volume 5518175
Market cap 0

Last Updated: 29-04-2016 at 05:05. Prices are delayed by 15 minutes. Source: McGregor BFA

VODACOM GROUP LIMITED [JSE:VOD]

Last traded 166
Change -3
% Change -2
Cumulative volume 1919099
Market cap 0

Last Updated: 29-04-2016 at 05:00. Prices are delayed by 15 minutes. Source: McGregor BFA

Related Articles

Cell C grows customer base

No change seen for Cell C strategy

Cell C chief quits suddenly

Cell C to compensate BlackBerry users

Chinese firm wins SA fibre-optic contract

Knott-Craig joins rival Cell C

 

Johannesburg - Cell C aims to double its market share in the next three to four years by luring customers from rivals MTN Group [JSE:MTN] and Vodacom Group [JSE:VOD], its incoming CEO said, according to Business Day newspaper.

South Africa’s third-largest mobile firm now has about 13% of the mobile market in Africa’s top economy and is targeting 25%, Alan Knott-Craig said in a speech on Wednesday, according to the newspaper.

“The only place to steal new users is from other players in the industry,” the paper quoted him as saying. “The bigger networks have too much traffic for spectrum.”

Unlisted Cell C will also target increasing demand for data, the paper quoted Knott-Craig as saying.

Knott-Craig is due to take up his position on April 1. A mobile industry veteran, he helped found Vodacom in 1993 and served as its chief executive from 1996 to 2008. Vodacom is now a unit of Britain’s Vodafone.

vodacom group  |  mtn group

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
4 comments
Comments have been closed for this article.
 

Company Snapshot

We're talking about:

SMALL BUSINESS

Marketing is a big concern in SA's small business community, followed by a lack of confidence and partnering with the wrong people, according to a survey.
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

The drop in inflation:

Previous results · Suggest a vote

Loading...