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Cell C wants to double market share

Mar 29 2012 08:50 Reuters

Company Data

MTN GROUP LIMITED [JSE:MTN]

Last traded 215.58
Change -0.42
% Change 0.00
Cumulative volume 2472416
Market cap 403.61bn

Last Updated: 16/04/2014 at 04:29. Prices are delayed by 15 minutes. Source: McGregor BFA

VODACOM GROUP LIMITED [JSE:VOD]

Last traded 129.47
Change -2.69
% Change -0.02
Cumulative volume 2544138
Market cap 192.65bn

Last Updated: 16/04/2014 at 04:29. Prices are delayed by 15 minutes. Source: McGregor BFA

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Johannesburg - Cell C aims to double its market share in the next three to four years by luring customers from rivals MTN Group [JSE:MTN] and Vodacom Group [JSE:VOD], its incoming CEO said, according to Business Day newspaper.

South Africa’s third-largest mobile firm now has about 13% of the mobile market in Africa’s top economy and is targeting 25%, Alan Knott-Craig said in a speech on Wednesday, according to the newspaper.

“The only place to steal new users is from other players in the industry,” the paper quoted him as saying. “The bigger networks have too much traffic for spectrum.”

Unlisted Cell C will also target increasing demand for data, the paper quoted Knott-Craig as saying.

Knott-Craig is due to take up his position on April 1. A mobile industry veteran, he helped found Vodacom in 1993 and served as its chief executive from 1996 to 2008. Vodacom is now a unit of Britain’s Vodafone.

vodacom group  |  mtn group
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