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Cell C wants to double market share

Mar 29 2012 08:50 Reuters

Company Data

MTN GROUP LIMITED [JSE:MTN]

Last traded 240
Change 9
% Change 4
Cumulative volume 7559486
Market cap 0

Last Updated: 24-04-2015 at 05:00. Prices are delayed by 15 minutes. Source: McGregor BFA

VODACOM GROUP LIMITED [JSE:VOD]

Last traded 149
Change 4
% Change 3
Cumulative volume 3520581
Market cap 0

Last Updated: 24-04-2015 at 05:00. Prices are delayed by 15 minutes. Source: McGregor BFA

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Johannesburg - Cell C aims to double its market share in the next three to four years by luring customers from rivals MTN Group [JSE:MTN] and Vodacom Group [JSE:VOD], its incoming CEO said, according to Business Day newspaper.

South Africa’s third-largest mobile firm now has about 13% of the mobile market in Africa’s top economy and is targeting 25%, Alan Knott-Craig said in a speech on Wednesday, according to the newspaper.

“The only place to steal new users is from other players in the industry,” the paper quoted him as saying. “The bigger networks have too much traffic for spectrum.”

Unlisted Cell C will also target increasing demand for data, the paper quoted Knott-Craig as saying.

Knott-Craig is due to take up his position on April 1. A mobile industry veteran, he helped found Vodacom in 1993 and served as its chief executive from 1996 to 2008. Vodacom is now a unit of Britain’s Vodafone.

vodacom group  |  mtn group

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