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Cell C ups the ante

Jun 06 2012 11:33

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Johannesburg - SA's third-largest mobile operator Cell C has made another major move after dropping a pricing bomb on its rivals in the prepaid market, TechCentral reported.

The company will launch six new products, called Straight Up, for post-paid and hybrid customers on June 22.

The entry-level package, called Straight Up 100, costs R100 per month and offers 100 minutes of airtime, 100 SMSes or MMSes and 100MB of data. No peak and off-peak rates apply, it was reported.

Customers will pay 99c/minute, with per-second billing, at any time of the day in any of the new bundles, CEO Alan Knott-Craig was quoted as saying.

In what could be a more significant move, Cell C said its subscribers may now choose the duration of their contracts, meaning no 24-month lock-in - a popular practice in the mobile industry.

If subscribers require a cellphone, its price is calculated depending on the length of the contract period chosen. Handsets are available on six-, 12-, 18- and 24-month contracts.

"Add the cellphone monthly price to the contract monthly subscription, and you have your total monthly subscription," Cell C said in a statement.

 - TechCentral

cell c



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