Johannesburg - SA's third-largest mobile operator Cell C has
made another major move after dropping a pricing bomb on its rivals in the
prepaid market, TechCentral reported.
The company will launch six new products, called Straight
Up, for post-paid and hybrid customers on June 22.
The entry-level package, called Straight Up 100, costs R100
per month and offers 100 minutes of airtime, 100 SMSes or MMSes and 100MB of
data. No peak and off-peak rates apply, it was reported.
Customers will pay 99c/minute, with per-second billing, at
any time of the day in any of the new bundles, CEO Alan Knott-Craig was quoted
In what could be a more significant move, Cell C said its
subscribers may now choose the duration of their contracts, meaning no 24-month
lock-in - a popular practice in the mobile industry.
If subscribers require a cellphone, its price is calculated
depending on the length of the contract period chosen. Handsets are available
on six-, 12-, 18- and 24-month contracts.
"Add the cellphone monthly price to the contract
monthly subscription, and you have your total monthly subscription," Cell
C said in a statement.