• Busa, BBC split unpacked

    Who will lose and who stands to gain as the business bodies cut ties, asks Solly Moeng.

  • Noakes soap opera

    How many millions more will be sunk into a seemingly pointless vendetta, asks Mandi Smallhorne.

  • Downgrade scenarios

    An analyst takes a look at how credit downgrades have affected countries around the world.

All data is delayed
See More

Cell C ups the ante

Jun 06 2012 11:33

Johannesburg - SA's third-largest mobile operator Cell C has made another major move after dropping a pricing bomb on its rivals in the prepaid market, TechCentral reported.

The company will launch six new products, called Straight Up, for post-paid and hybrid customers on June 22.

The entry-level package, called Straight Up 100, costs R100 per month and offers 100 minutes of airtime, 100 SMSes or MMSes and 100MB of data. No peak and off-peak rates apply, it was reported.

Customers will pay 99c/minute, with per-second billing, at any time of the day in any of the new bundles, CEO Alan Knott-Craig was quoted as saying.

In what could be a more significant move, Cell C said its subscribers may now choose the duration of their contracts, meaning no 24-month lock-in - a popular practice in the mobile industry.

If subscribers require a cellphone, its price is calculated depending on the length of the contract period chosen. Handsets are available on six-, 12-, 18- and 24-month contracts.

"Add the cellphone monthly price to the contract monthly subscription, and you have your total monthly subscription," Cell C said in a statement.

 - TechCentral

cell c



Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Company Snapshot

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Almost all working South Africans fear losing their jobs

Previous results · Suggest a vote