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Ascendis Health acquires Pharma Natura

Cape Town – Ascendis Health announced the 100 % acquisition of Pharma Natura from Guy Wertheim Aymes Family Holdings for R121m.

The deal includes the brands Vitaforce, Bettaway, Homeoforce as well as the properties and  manufacturing facility in Johannesburg.

Ascendis listed on the JSE in November 2013. The group consists of three divisions: Consumer brands (nutraceuticals, vitamins, sports nutrition and skin care); Phyto-Vet (plant and animal health) and Pharma-Med (prescription drugs and medical devices).

Commenting on the announcement, Group Chief Executive Dr Karsten Wellner said the acquisition of Pharma Natura is the latest in its expansive growth strategy, delivering on combining mature, resilient and well managed health brands and expanding these locally and globally.

Pharma Natura was established in 1959 and specialises in the manufacture of nutritional supplements, herbal and homeopathic medicines through its leading household consumer brands namely, Vitaforce, Junglevites, Bettaway, Herbaforce and Homeoforce.

More than 90% of their Complimentary Medicine (“CAMS”) products are registered under the Medicines and Related Substances Act, 1965.

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