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Adcock Ingram acquires vitamins firm

Johannesburg - Pharmaceutical group Adcock Ingram Holdings [JSE:AIP] on Tuesday announced the acquisition of the business of Nutrilida Healthcare, a vitamin, mineral and supplements company based in Johannesburg.

The acquisition of Nutrilida will further strengthen Adcock Ingram's position as the leader in the supplements' market and increase its market share in the broader fast-moving consumer goods (FMCG) market, it said.

Nutrilida was established in 2001 and has become a market leader in several niche categories. In 2010 it acquired the Natrodale brand, thereby expanding its overall product offering and improving the export potential of its existing product range.

Nutrilida's products include ProbiFlora for general digestive health; ViralGuard for immunity; ArthroGuard for joint health; GynaGuard for intimate feminine care; and Bestum for everyday health and wellbeing.

Nutrilida achieved turnover of R212m for the financial year ended December 31 2010.

"Nutrilida has strong brands in several niche market segments. It is Adcock Ingram's intention to continue to grow these brands and leverage its brand building expertise to become a significant player in the South African VMS (vitamin, mineral and supplements) market," said Adcock Ingram.
 
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