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FNB eBucks a roaring success

Oct 19 2012 11:41

FNB's eBucks has reached a major milestone by giving customers R2bn in rewards in the past 12 years, according to a report.

In 2011 a total of R500m was awarded to customers, Gadget.co.za reported.

eBucks is a rewards programme offered by FNB and RMB Private Bank that boasts 2.7 million members.

"Last year we awarded R500m in eBucks - it's an incredible figure to give back to customers. The total we spend on marketing in less than that - R400m last year. The amount we give back to customers exceeds what we spend on marketing," FNB CEO Michael Jordaan was quoted as saying.

“This R2bn spend milestone shows that our members find the programme relevant and valuable,” said eBucks CEO Jolandé Duvenage.

eBucks remains a key element of FNB’s growth strategy and its bid to retain core transactional accounts by offering value to its customers.

According to the report, consumers spent eBucks on everyday necessities such as groceries, medicine, airtime and fuel.

Jordaan added: "Eventually we'd like to see eBucks as our rewards programme in every country in which we operate - across eight African countries," Jordaan said.

fnb  |  ebucks


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