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Absa voted tops for service

Oct 10 2012 10:58

Maria Ramos. Picture: Absa

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Last Updated: 01-12-2015 at 05:00. Prices are delayed by 15 minutes. Source: McGregor BFA

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Cape Town - Absa Group [JSE:ASA] was the only bank to make the top 20 of the 2012 Ask Africa Orange Index, and was named the winner of the banking category for customer service on Tuesday. 

According to the index, Absa scooped the top spot in service excellence in the banking industry category.

Absa Group CEO Maria Ramos said: "This ranking is a great tribute to the loyalty of our customers and in the unstinting efforts of Absa staff.

"Our focus has always been on putting the needs of our customers at the centre of everything we do. This award shows that we are making progress towards becoming the bank of choice for our customers."

Bobby Malabie, CEO of Absa Retail and Business Banking, said: "We owe this award to all our loyal customers and hard-working employees. This great achievement is indeed proof of our commitment to customers."

Absa is transforming a number of critical customer experiences and has used a customer experience design principle to move from a paper-  to a customer-based product in a paperless environment.

Ed Carrell, chief operating officer of Absa Retail and Business Banking, said: “We are delighted to have won the award in the banking industry category

Carrell said Absa aims to be the "go-to bank" for customers in Africa and that equates to being the instinctive choice for a customer, earned through consistently delivering relevant products and services.

“If we continue to be likeable in doing this, then we build a trust and a bond that is difficult to break, which is the cornerstone of healthy brand equity,” said Carrell.

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