Cape Town - Absa Group [JSE:ASA] was the only bank to make the top 20 of the
2012 Ask Africa Orange Index, and was named the winner of the banking category
for customer service on Tuesday.
According to the index, Absa scooped the top spot in service
excellence in the banking industry category.
Absa Group CEO Maria Ramos said: "This ranking is a
great tribute to the loyalty of our customers and in the unstinting efforts of
"Our focus has always been on putting the needs of our
customers at the centre of everything we do. This award shows that we are
making progress towards becoming the bank of choice for our customers."
Bobby Malabie, CEO of Absa Retail and Business Banking,
said: "We owe this award to all our loyal customers and hard-working
employees. This great achievement is indeed proof of our commitment to
Absa is transforming a number of critical customer
experiences and has used a customer experience design principle to move from a
paper- to a customer-based product in a
Ed Carrell, chief operating officer of Absa Retail and
Business Banking, said: “We are delighted to have won the award in the banking
Carrell said Absa aims to be the "go-to bank" for
customers in Africa and that equates to being the instinctive choice for a
customer, earned through consistently delivering relevant products and
“If we continue to be likeable in doing this, then we build
a trust and a bond that is difficult to break, which is the cornerstone of
healthy brand equity,” said Carrell.
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