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Johannesburg - Health and beauty retailer Clicks has introduced a branded credit card as an extension of its Clicks ClubCard loyalty programme.
David Kneale, chief executive of Clicks parent New Clicks Holdings (NCL), said a Clicks-branded credit card was a logical extension of the ClubCard programme.
Clicks ClubCard shoppers are rewarded with points which are translated into "cash-back" vouchers which can be redeemed for any merchandise within Clicks.
Kneale said that over the past year alone Clicks has given back close to R100m in cash-back vouchers.
Clicks ClubCard credit card holders will earn double points when using their credit cards for purchases at Clicks stores and ClubCard points for all other purchases.
"Basically we are now offering Clicks ClubCard benefits for shopping outside of Clicks. These points are then converted into Clicks ClubCard points and paid back in cash-back vouchers.
"As a Visa affiliate our credit card will be accepted by over 112 000 merchants throughout the country," he said.
The Clicks credit card will be issued under licence of FirstRand Bank (FSR).