• Voter paralysis

    With so much tilting voters against change, democratic reason is the loser, says Solly Moeng.

  • The power of perseverance

    True grit is a reliable predictor of who will achieve success in life, says Ian Mann.

  • It's the system

    The system sucks and it’s being used far too often as an excuse, says Mandi Smallhorne.

All data is delayed
Loading...
See More

SA and its wine 'need more sex appeal'

Jan 21 2016 19:39
Carin Smith

Cape Town – South Africa and its wines do not have an attractive international image and this lack of sex appeal shows in falling in sales of SA wine, according to Jane Robertson, category development director at Accolade Wines.

Many retailers abroad do not understand South Africa and its wine, leading to them easily cutting local offerings from ranges they stock, she warned at the Nedbank VinPro information day on Thursday.

SA’s wine industry should use aspects like Fairtrade to move into middle price segments internationally, she said.

At the moment the country's wine presence abroad is like an hourglass shape, she explained, with most of the wine at the bottom price segment, just about nothing in the middle price segment and a small quantity in the top price segment.

“In order to show off SA wine, the industry needs to change its presence from this hourglass shape to that of a stepladder where one builds brands and market share on a step by step basis,” she suggested.

Another trend she said SA wine should use to its advantage is the increasing interest in SA food overseas.

“The food and wine link in restaurants overseas is a very important area for SA wine to use to get itself positioned into higher price segments. Brand building is very important,” she added.

In general, she sees especially good opportunities for SA wine to explore in higher price segments in the US and Chinese markets. In the UK, SA wines have been doing well, but they have not been growing in a sustainable way. SA wine sales have also declined in the Netherlands.

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest. 24.com encourages commentary submitted via MyNews24. Contributions of 200 words or more will be considered for publication.

vinpro  |  wine  |  agribusiness  |  agriculture

 
 
 
 

Company Snapshot

We're talking about:

THE DEBT ISSUE

Debt is one of the biggest financial issues facing South Africans today. Find out how you can avoid and manage your debt with Fin24 and Debt Rescue.
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

Would you take out a payday loan?

Previous results · Suggest a vote

Loading...