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Du Toitskloof Wines acquires Land’s End

Cape Town - Breedekloof winery Du Toitskloof has obtained the Elim wine brand Land’s End.

Land’s End, especially known for its cool-climate Sauvignon Blanc wines, is one of the pioneering wine labels that put the Elim region on the map. The brand was sold to Du Toitskloof for an undisclosed sum.

According to Marius Louw, CEO of Du Toitskloof Wines, the Land’s End brand will allow Du Toitskloof to offer wines in the premium sector as a complement to the current range of quality value-for-money wines it produces from grapes grown in the Breedekloof.

“With a well-known premium brand such as Land’s End in our portfolio, Du Toitskloof Wines will be able to engage at the top-end of the market as well as continuing to supply our very popular value-for-money ranges to the everyday wine-drinking public,” said Louw.

“This will not only add value to our business model, but also to our image as a progressive and forward-thinking South African wine company.”

The first two wines that Land’s End’s new owners will put onto the market are a Sauvignon Blanc and a Shiraz. Sticking to the brand’s ethos, grapes for Land’s End wines are be sourced from Elim with the option of incorporating other sites in the Southern Cape.

“We won’t be playing around with the brand’s soul, that is a quality wine made from grapes sourced in the cool climate of the southernmost vineyards in Africa,” said Louw.

At harvest grapes are trucked in cooling units to Du Toitskloof’s cellar at Rawsonville where they are vinified by cellar master Shawn Thomson and his team.

The first “new” Land’s End wine, Sauvignon Blanc 2016, will be ready for the market in the second half of this year.

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