Johannesburg - Retailer Pick n Pay agreed to change its labelling
next year after a complaint over the amount of candy-coated chocolate
buttons inside an Easter egg, the Advertising Standards Authority (ASA)
said on Tuesday.
"In essence, the complainant submitted that the advertising is false because the egg is not 'filled'," the ASA said.
"When opening it, he discovered that there were actually only eight small sweets, barely covering the bottom of the egg."
The complaint was in terms of the Advertising Code of Practice, which deals with misleading claims.
When Pick n Pay was contacted by the ASA, it said it
would remove the word "filled" should it decide to sell the eggs again
next year.
The new phrase would be "with candy-coated chocolate buttons inside".
The matter was laid to rest with this agreement.