Two awards withdrawn from Loeries

Cape Town - Two awards received by advertising agency Ireland/Davenport were withdrawn by the Loeries as they did not meet the entry criteria.

The two entries are:

Gold – New Voice Non-English Radio – ABSA Funeral Plan, “Abashwe”.

Bronze - New Voice Non-English Radio – Fox International Channel’s, “The Simpsons Crime Report”.

The New Voice category for non-English radio was created by the Loeries to promote the use of South Africa’s non-English languages, the Loeries said in a statement.

“Until this year, pro-active work that had not been flighted was eligible. However, from the beginning of 2014, this category was brought in line with all other categories of the Loeries: All work must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2013 and 13 June 2014.”

“Unfortunately Ireland/Davenport did not make themselves aware of the change to the rules and submitted work for this category that had not flighted. While the responsibility rests with the entrant to ensure that all entry criteria are met, the Loeries accepts that this was an honest mistake.”

“It is important that all entries meet our entry criteria,” said Loeries CEO, Andrew Human. “From this year, all entries require a signature from the company head accepting all the terms and conditions of entry. We have a zero-tolerance policy and will continue to ensure that all the rules of entry are enforced.”

- Fin24.