All data is delayed
Loading...
See More

TopTV moves into selling its airtime

Oct 26 2011 16:21
I-Net Bridge

Company Data

NASPERS LIMITED [JSE:NPN]

Last traded 1996
Change 16
% Change 1
Cumulative volume 296959
Market cap 0

Last Updated: 05-12-2016 at 11:58. Prices are delayed by 15 minutes. Source: McGregor BFA

Johannesburg - Satellite TV offering, TopTV, launched in May 2010 as a rival to MultiChoice's DStv, has started offering airtime sales on some of its channels for the first time.

"We are pleased to announce that following a successful testing phase with various stakeholders, TopTV airtime sales is now ready to accept advertising on eight commercial channels," the group said in a statement.

The channels included Top One, Top Movies, Top Movies +2, Top Movies +24, Top Crime, Top History, Top Explore and Top Gospel. This pool of channels was expected to grow over the next few months as negotiations with third-party channels were concluded, the group said.

TopTV airtime sales would start off with a manual booking process until the airtime sales system was implemented and officially completed in the first quarter of 2012.

The company said it had also entered into negotiations with Landmark, an airtime sales system used by other major broadcasters in the country.

Jean Meyer, vice-president for airtime sales, said: "We are very happy with the positive response from the advertising industry thus far.

"There is definite interest in the TopTV Airtime Sales offering and key decision makers at agencies as well as advertisers seem to share our vision of where this business will be in a year."

TopTV recently received its first 12-month data release on AMPS and was also currently being measured on TAMS. AMPS reported TopTV's past seven day's viewership at 134 000 households and 364 000 viewers. "This figure does not take into account the growth since the study was completed at the end of June," the group said.

At last take, during Naspers [JSE:NPN] financial results as at end-March 2011, DStv's viewership in SA was put at 3.49 million.
dstv  |  naspers  |  multichoice  |  toptv

NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.
 

Company Snapshot

We're talking about: SMALL BUSINESS

From fossils to finance – that’s been the career trajectory of Dr Merrill van der Walt, a palaeontologist until recently. She is now a statistician with a difference.
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...

Voting Booth

SA's avoidance of junk status by rating agencies: Moody's and Fitch

Previous results · Suggest a vote

Loading...