Loading...
See More

Mobile gadgets ad sales to hit $3.3bn

Jun 16 2011 15:19 Reuters

Related Articles

Can an ad unite a nation?

Ruling on jail rape ad welcomed

Ogilvy's 1984 sorry for body parts website

Caxton posts higher headline earnings

US firm buys large stake in Ogilvy SA

Ruling expected in cell ad war

 

London - Brands around the world are set to spend $3.3bn on advertising placed on mobile phones in 2011, with maps and ads shown in response to searches securing the highest revenue, research group Gartner predicted.

The research group said the $3.3bn forecast would be more than double that generated in 2010 as brands and advertisers seek to reach consumers who are constantly using their mobile phones.

The explosion in popularity of smartphones and media tablets such as Apple's iPad has also boosted the market for mobile advertising, with North America and Western Europe leading the way.

"Mobile advertising is now recognised as an opportunity for brands, advertisers and publishers to engage consumers in a targeted and contextual manner, improving returns," said Stephanie Baghdassarian, research director at Gartner.

"For that reason, mobile advertising budgets are set to increase tremendously across the various categories and regions, growing from 0.5% of the total advertising budget in 2010 to over 4% in 2015."

Baghdassarian said mobile search, which would include paid positioning on maps informed by the user's location, would drive the spending on mobile.

telecommunications  |  advertising  |  ict
NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Company Snapshot

We're talking about:

Small Business

Retailers of any shape and size can now unlock the power of mobile transacting.
 
 

BMW drift battle: M235i vs. speedway bike

Watch this insane drift contest with four-times dirt-track World champion Karl Maier riding a speedway bike against a BMW M235i.

 
 

Men24.com

Want to start talking dirty?
Everyday struggles of naturally skinny guys
And this year's Miss Bumbum title goes to...
How to maintain your mo, bro

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...
Loading...