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Cape Town – Monday marks the beginning of the 36th Loeries Creative Week, an annual creative hub where over 4 000 members of the brand communication industry meet and which culminates in the Loerie Awards over the weekend.
“The day has at last arrived; brands and agencies who are waiting in anticipation will finally know if their campaign is in the running to winning the alluring Loerie Award,” said Loeries CEO Andrew Human, as judging at the annual Loeries started on Monday morning.
Latest: Student; Digital and Ubuntu Award categories have been announced on Monday and the full list can be seen below. Agencies in the finalists include Joe Public, Gloo Digital Design, MACHINE Agency, Quirk and DDB in the digital category. AAA School of Advertising and the Red&Yellow School dominated the finalists in the student category. Y&R and Ogilvy were nominated for the Ubuntu award.
Are you a finalist? Contact us now to tell your success story.
In this story:
AUDIO: Fin24’s Matthew le Cordeur gets the latest from Loeries CEO Andrew Human.
FINALISTS: See the finalists.
TWITTER: Our Twitter gadget will bring you the latest from the Loerie's Twitter feed.
Listen:
“For the whole brand communication industry, [the Loeries Awards are] the highest measure of the work being done throughout the past year,” Human told Fin24.
“We’ve got just over 2 500 entries and all those entries are judged from Monday to Thursday, with different categories and judges on each day,” he said. “Today [Monday] we started with digital/interactive, as well as the student award and Ubuntu award for sustainable marketing.
"Those panels judge the work and as they judge through the first round, that’s where we determine the finalists for the short list. Once the finalists have been determined, we then post those live.”
The Loeries judging throughout the week is as follows:
Monday: Student; Digital and Ubuntu Award categories
Tuesday: Student; Digital and Integrated Campaign categories
Wednesday: Effective Creativity; Print; Outdoor & Collateral; Design; TV & Radio categories.
Thursday: Events & PR; Media Innovation; Print; Outdoor & Collateral; Design; New Voice; TV & Radio categories.
Winners will be announced at the two awards ceremonies on Saturday and Sunday (20 and 21 September) at the Cape Town International Convention Centre.
Monday's Finalists (as at 12pm):
Twitter reaction
width="600" @HaydnCorke Congratulations! Two entries selected as finalists - Student Newspaper & Magazine Advertising. @loeries @VegaSchool
— Jeff Siepman (@JeffSiepman) September 15, 2014
Kudos! RT @BrettRexB: First Loeries finalist up: #HeinekenDropped banner! Congrads @KayliVee, @Steve2you, and all my @mcsaatchiabel peeps.
— Western Cape Gov (@WesternCapeGov) September 15, 2014We've just been shortlisted in 2 @Loeries Digital & Interactive categories, Website & Email Marketing, for @SkittlesSA Smuggle The Rainbow!
— DDB South Africa (@DDBSouthAfrica) September 15, 2014nerves... RT @adrianhewlett: excitement starts to build... & on the board on day one. Phew! http://t.co/UhfNLWAhI6 @brendanhoffmann @BI9PUN
— Machine Agency (@MachineAgency) September 15, 2014On Friday, Rob Newlan, head of Facebook Creative Shop EMEA, joins the DStv Seminar of Creativity. As the head of a team of creative directors, strategists, entrepreneurs, and technologists, Newlan focuses on building creative ideas through a combination of art and science. He will also oversee Facebook’s first Creative Shop Hackathon in Africa on Thursday.
A hackathon is a workshop where teams collaborate to solve real-world business problems, usually while working against a tight deadline.
“Facebook is a platform that works best when creatives market for people, rather than at them,” said Newlan.
“In this workshop, we hope to show how social media allows brands and creatives to play a powerful and positive role in people’s lives by engaging with them in imaginative ways. We’ll also explore some of the great ways Facebook enables brands to forge close relationships with consumers.”
Judging got under way at the Cape Town City Hall on Monday.
Other international speakers at the DStv Seminar of Creativity include Unilever’s Yaw Nsarkoh, McCann Sydney’s executive creative director, Patrick Baron; PJ Pereira, CEO and co-founder Pereira and O’Dell, San Francisco; Stephen Doyle, creative director, Doyle Partners, New York City and Thimoteus Wagner, executive creative director at Jung von Matt, Hamburg. Go to loeries.com to purchase tickets to the seminar.
On Saturday morning, delegates will interact with the industry’s top rising stars at the Adams & Adams Student Portfolio Day at the Cape Town City Hall, where people will get their last chance to visit the Loeries Expo.
To find out if you are one step closer to winning a Loerie, keep a close watch here.
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- News24 is an official partner of the Loeries Creative Week.
