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Listen to the social noise

Cape Town – The Loeries Creative Week brings with it a host of side workshops, expos, the iconic Loerie Awards and of course the famous networking parties that ensure delegates leave truly connected and perhaps slightly hung over.

In this story:

VIDEO: Watch the Google hangout with Fin24's Matthew le Cordeur and Meltwater's Heidi Myers.
SLIDE SHOW: Meltwater gives insights into what's being said about the Loeries this week.

One such workshop of interest is the Meltwater workshop on social media listening for business at the Southern Sun Cullinan Hotel in Cape Town on Wednesday.

Marketing isn’t the only department that can utilise social media listening, Meltwater explained. “Your entire business organisation can use social media to make educated business decisions.”

Speaking to Fin24 from London in a Google hangout (video below), Heidi Myers, Meltwater marketing director for Europe, Middle East and Africa explains the importance of the workshop.

“(The) people who come can take away actionable to do’s, that will really help their business strategy,” she said. “Meltwater basically helps businesses cut through the noise.”

“We help businesses find the needle in the haystack.

“We know there are billions of online sources being uploaded every minute; there is so much data on the internet,” she said. “People can make informed decisions if they have the right data for their business.

“But, it’s impossible to keep track of that information and analyse it every day effectively, because let’s face it, none of us are super human,” she said. “So what Meltwater does is that we help businesses analyse and monitor all of this online news and social media globally, so that they can make executive decisions based on the insights we provide.”

Watch:



How your business can use social media


Myers said not all the information online is for marketers or top executives.

“Everybody needs information in business,” she said. “Maybe from a creative perspective, you might try out a new headline on twitter to see which one resonates with the audience, which one gets the most clicks compared to others.

“You might see an HR director is learning about recruitment strategy or even listening to potential employees that they’re wanting to find out more about or ex-employees – what are they talking about. What were their issues with the organisation.

“Heads of sales for example could be tracking business leads,” she said. “We had an example of a pest control company that was looking every time on social media (for) people (who) were complaining about pests: they would use that as a business opportunity to then contact them directly.

“But of course you still see marketers looking for brands and competitors to know more about their audience as well.”

Meltwater's Keighley-Ann Bell gives her insights into the social media engagement around the 2014 Loeries Creative Week, which Meltwater is a partner of.

View:



- Register for the workshop.

- See more about the Loeries Creative Week.

- News24 is an official media partner of the Loeries.

- Are you attending the Loeries? Send us your photos and stories of success.


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