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As it happened: Day 2 of the Loerie Awards

Last Updated

21 Sep 2014

And that's it folks. From Fin24's Matthew le Cordeur, it's been great bringing you the Loerie Awards. Time now to see the party through at the Channel O after party.

21 Sep 2014

21 Sep 2014

There is something strange about the Loeries that as they announce the main prize, everyone jumps up and leaves. Is it because they didn't win? Is it because they want a beer? Tell us at edtior@fin24.com

21 Sep 2014

The last and main prize of the night, the Grand Prix Loerie, goes to Lucazade and Ogilvy & Mather JHB for Give me Strength, a radio commercial.They win R250 000 airtime.

21 Sep 2014

Back to the awards:

Gold Loerie (integrated campaign): Native VML's Nedbank campaign Ke Yona.

21 Sep 2014

Keri-Ann Stanton was more to the point: Oh my word twitter u are bitchy & spoiling for a fight. Over & out. High 5 to the Loerie winners - nobody knows what it takes to get there.

21 Sep 2014

Nobesuthu Cele ‏agreed. She tweeted: it's self congratulatory & I can see why it can be annoying for outsiders. Well done to deserved winners

21 Sep 2014

Sarah Britten ‏responding on Twitter about anti-Loerie tweets: most industry outsiders have zero idea of what actually goes on or what we actually do. So much more than ads.

21 Sep 2014

Helen Zille's time in the throne:

21 Sep 2014

Gold Loerie (Use of Licensed music): FCB for Coca-Cola's Bobby.

Watch:

21 Sep 2014

Gold Loerie (TV crafts - special visual effects): Searle Street Post production for Prudential (Race to the South Pole).

Watch:

21 Sep 2014

Three Gold Loeries (TV production design, editing, and one other): Egg Films for Ragga Bomb (Skrillex).

Watch:

21 Sep 2014

Keith Rose back on stage: CPA awards dedicated to Giacomo Angelini, who died on July 20, 2014.

He said: "If I'm wearing a tie, then I screwed up."

He did the advert with the music: Bless the rains down on Africa.

Read more about Giacomo Angelini.

21 Sep 2014

21 Sep 2014

21 Sep 2014

Gold Loerie (TV and Cinema): Net#work BBDO's Chicken Licken Trucker advert.

Watch:

21 Sep 2014

Gold Loerie (Cinema and TV): Ogilvy and Mather JHB's Topsy Foundation on Kevin.

Watch the advert here

21 Sep 2014

Hear the spot from Ogilvy's Rape campaign that won earlier:

21 Sep 2014

21 Sep 2014

Now FCB and Coca-Cola have won a bronze Loerie for their Bobby advert. They will be celebrating at the Channel O party tonight!

21 Sep 2014

21 Sep 2014

Bronze Loerie (Internet film): King James Group for Santam's Through a child's eyes.

21 Sep 2014

Nobesuthu Cele ‏tweets: [People] mentioning dancing Black [people] ads...those never win&they R an embarrassment to whl industry so don't flog a somewhat dead horse

21 Sep 2014

Bronze Loerie (Internet & Mobile commercials) Quirk Jhb for the Nelson Mandela Foundation's Madiba legacy.

21 Sep 2014

And now for some fashion news:

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Rose: "Why did I tell you this story? There's no reason. I just wanted to tell you a story."

21 Sep 2014

Keith has worked with some of advertising’s best minds and over a span of years has consistently won awards at every major show including several Cannes Gold Lions. He was also president of the Cannes Film Craft Jury in 2011.
Read more

21 Sep 2014

Keith Rose is the director and founding partner of Velocity, a production company that has featured in the Palme d’Or, the Gunn Report and other production rankings consistently. He is one of a select few directors to be inducted into the Clio TV Hall of Fame and was selected by shots as one of their “100 top creative minds of all time”, as well as accredited by campaign magazine to be among the top five directors globally.
Read more

21 Sep 2014

Rose gets a standing ovation - now he shares his experience about how he went from a struggling creative to the success where he is today.
More on Keith Rose

21 Sep 2014

Hall of Fame goes to Keith Rose: "I always believe that I've still got that one big ad to deliver."

21 Sep 2014

21 Sep 2014

And another of the same award goes to: Freda Raubenheimer, the art director at Joe Public. Enjoy the Cannes you two!

21 Sep 2014

Adams&Adams award recipient gets ticket to Cannes. Winner is Matthew Pullen, the art director at Ogilvy & Mather CT. The Loerie crowd is going crazy in here.

21 Sep 2014

Sarah Britten tweets: Love the Rescue Radio #loeries gold winning campaign - creativity that really helps people. Aimed at abused domestic workers in Lebanon.

21 Sep 2014

Gold Loerie (Craft):Geometry Global Dubai and Sawa Mninjah for Nepalese Street Festival.

21 Sep 2014

Gold Loerie (Radio Craft - writing): David Krueger and Molefi Thulo from Ogilivy & Mather JHB for Lucozade's Give me strength spot.

21 Sep 2014

Gold Loerie (radio crafts - original music): Flight Centre and TBWA\Hunt\Lascaris JHB's Travel for Before it's not fun anymore spot campaign. It's a brilliant concept where they phone people with creepy voices telling them they have won a free holiday and the recipient always hangs up. "I've had enough now!"

21 Sep 2014

Akona Ndungane ‏tweets: at least no one is commending work with black people dancing for something or the other

21 Sep 2014

John Beale tweets: Coca-Cola's Rainbow outdoor campaign is the Black Label campaign of 2013. Loerie. After. Loerie.

21 Sep 2014

Social Experiment tweets: 4 solid awards from Loeries! A fantastic day for the SCANAD African team

21 Sep 2014

The happiest man at the Loeries:

21 Sep 2014

Gold Loerie (Radio commercial): Ogilvy & Mather JHB's Lucozade Give me strength spot. Sounds like a US football coach ala Al Pacino on Saturday Night Lights!

21 Sep 2014

Sarah Britten ‏tweeted: Patrick Baron, the man behind Dumb Ways To Die, says radio was the highest quality category at Loeries

21 Sep 2014

21 Sep 2014

Gold Loerie (Radio commercial): FCB SA for Toyota SA Motors' Precognition spot.

21 Sep 2014

Gold Loerie (Radio Commercials): Ogilvy & Mather CT for the national anthem Rape Wise spot - quite a hectic rendition of the anthem with the lyrics changed to explain the harsh realities of rape stats in SA. A big round of applause!

21 Sep 2014

Bronze Loerie (Radio Commercials): TBWA Hunts for Travel before it's not fun anymore for Flight Centre

21 Sep 2014

Bronze Loerie (Radio Commercials):Tiger Brands and TBWA Hunts for Up All Night.

21 Sep 2014

21 Sep 2014

Bronze Loerie (Radio Commercials): NetworkBBDO and Chicken Licken for You're Dead.
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