Johannesburg - Naspers-owned MIH Internet Africa on Wednesday announced that the local resources at its online classifieds startup Kalahari Ads would be consolidated with international resources available via OLX, another Naspers [JSE:NPN] owned entity in a bid to grow Naspers' online classifieds footprint and market penetration in South Africa. Classifieds listed on Kalahariads.net will thus be moved to the new platform - www.olx.co.za, effective December 20. Paul Casarin, general manager of Kalahari Ads, said it had been hugely successful since its launch earlier this year, becoming the third-largest general classifieds site in South Africa within eight months and seeing the successful rebranding of a number of Naspers newspaper classifieds titles. "OLX is one of the world's leading classified services and the current leader in Latin America and Asia. With a presence in 90 countries in 40 languages, the free classifieds site has a strong user base internationally, with over 125 million unique visitors per month worldwide," he said. "By consolidating the two businesses we enjoy the expertise of a global classifieds business (OLX) as well as the hands-on local knowledge of the Kalahari Ads team who will ensure prompt customer support and high moderation standards enabling the safest place for buyers and sellers," Casarin said. Among a range of new online features, the innovative OLX platform also offers mobile apps for a wide range of smartphones including Android, Nokia, BlackBerry and iPhone, together with a mobile site for non-smartphone users. Naspers made the strategic investment in OLX in August 2010.