• Is Cell C sustainable?

    Is the mobile operator another African Bank in the making, asks Gugu Lourie.

  • Alliances that work

    Mutually adding value secures the employer-employee relationship, says Ian Mann.

  • Without prejudice

    We all need to fight the ugly bigotry that’s made news recently, says Mandi Smallhorne.

Loading...
See More

Booze ads ban could slash 12 000 jobs

Jun 12 2013 10:31 Sapa
Alcohol

The ban will make little difference in the fight against alcohol abuse, say researchers. (Picture: News24)

Related Articles

Ad industry unites against ban

No outright ban on alcohol ads - report

Alcohol ad ban will close firms - agency

Ban on alcohol ads under discussion

Alcohol ad ban will cost jobs - study

BAT in ad bid to stop plain packaging

 

Johannesburg - A ban on alcohol advertising will result in a loss of 12 000 jobs, The Times newspaper reported on Wednesday.

The ban would also result in an almost R1.8bn loss in tax revenue.

Research by Econometrix revealed that sports teams, charities, and the arts would lose sponsorships totalling R322m a year, The Times reported.

However, the ban would make little difference in the fight against alcohol abuse.

Econometrix senior economist Rob Jeffrey told the newspaper that his research revealed that there was no statistical relationship in South Africa linking advertising spending and alcohol consumption.

Jeffrey said the proposed ban on alcohol advertising would have a "severe negative effect on the economy".

A new draft of last year's Control of the Marketing of Alcoholic Beverages Bill was making its way through the country's legislative system.

Health Minister Aaron Motsoaledi has been vocal in opposing alcohol advertising.

Follow Fin24 on Twitter, Facebook, Google+ and Pinterest.

aaron motsoaledi  |  jobs

NEXT ON FIN24X

 

Latest Articles

15 Investment Tips for 2015 Read More...
Tax-free saving accounts are coming Read More...
Which generator is right for you? Read More...
5 top tips to help you save on your next grocery bill Read More...
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
128 comments
Add your comment
Comment 0 characters remaining
 

Company Snapshot

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...
Loading...