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Tap 'return on involvement' for competitive edge

May 28 2015 19:29

Building competitive advantage needs creative leadership and great creativity comes from the edge, explains Kevin Roberts, Worldwide executive chair of Saatchi & Saatchi.

Advertising

Advertisers pull ads from '19 Kids and Counting'

May 27 2015 18:01

Three companies have decided to remove ads from US cable network TLC's reality show "19 Kids and Counting," in a sign of waning support for the top-rated programme.

Advertising

So what are KFC's values?

May 27 2015 06:57

Amid brand damaging events it doesn’t seem as if KFC places much value on transparency, says Solly Moeng.

Advertising

It’s Operation Lukisa, not Fiela!

May 20 2015 07:55

Mainstream SA seems in denial about the socio-economic conditions that led to the xenophobic attacks, says Solly Moeng.

Advertising

SA mad about coke, slap chips ads

May 15 2015 19:00

McCain South Africa’s recently launched Slap Chips advert has been voted as one of the top 10 ads in the country, according to a quarterly research survey.

Advertising

If Maimane were the new President…

May 13 2015 07:45

Mmusi Maimane is no Barack Obama, nor is a new President of South Africa, but to many his election heralds a new era in our national politics, says Solly Moeng.

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Strict conditions of silence

May 06 2015 06:30

Is it really worth sacrificing the truth and swopping one’s reputation for a "golden hand-shake", asks Solly Moeng.

Advertising

‘Brand sheriffs’ to monitor Comrades

May 05 2015 09:08

“BRAND sheriffs” will monitor the Comrades Marathon route to see that no ambush marketing takes place on race day, May 31.

Advertising

Brand SA is bleeding from too many fronts

Apr 22 2015 07:44

South Africa needs to go out on a humble, transparent and goal-driven charm offensive to regain its lost lustre, says Solly Moeng.

Advertising

Justice, NPA’s R1.5m on New Age shows 'cost control'

Apr 20 2015 11:30

The justice minister says his department has spent R1.5m on advertising in The New Age, taking total spend by six government departments to R8.2m.

Advertising

Blade Nzimande pumps R2m into New Age

Apr 16 2015 20:08

In the latest revelation on advertising spend into The New Age, the higher education and training department says it has spent over R2m on adverts in the newspaper.

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Is Brand SA still valued?

Apr 15 2015 06:57

The last position SA wants to negotiate from is that of an underdog, says Solly Moeng.

Advertising

Pepsi takes over NBA sponsorship rights from Coke

Apr 14 2015 15:00

PepsiCo is taking over league sponsorship rights for the National Basketball Association, ending a 28-year partnership that the league has had with Coca-Cola.

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