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eBay profits, sales hit a snag

Apr 23 2009 11:30

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New York - eBay said on Wednesday the weak economy led to lower earnings and revenue for the second consecutive quarter, but the online marketplace operator's results still beat analysts' expectations.

The first-quarter numbers helped eBay shares shoot up 79c, in after-hours trading, after they ended the regular session up 49c, at $14.78.

The quarterly results, however, show the San Jose, California-based company is still struggling, though - both with the recession and its efforts to improve its online marketplace.

eBay earned $357.1m, or 28c per share, in the first quarter, down 22% from $459.7m, or 34c per share, in the year-ago period.

Excluding items, eBay said it earned 39c per share. Analysts polled by Thomson Reuters expected 33c per share.

Revenue fell 8% to $2.02bn, just above analysts expectations of $1.94bn.

Revenue from eBay's marketplaces segment - which includes eBay itself and e-commerce sites such as StubHub and Shopping.com - fell almost 18% to $1.22bn. The company blamed the drop on the difficult economy and the strengthened dollar. eBay got about 54% of its marketplaces revenue from outside the United States, and deals done in other currencies translate into fewer dollars when the dollar is strong.

In an interview on Wednesday, eBay chief executive John Donahoe said consumers spent less on fewer items during the period, buying a used item where they might have previously bought something new or a private-label shirt instead of a brand-name one.

"They hunted for that extra bargain," he said.

In addition to grappling with economic headwinds, the company has been struggling to improve its marketplaces business and acknowledged in March it has a long way to go. eBay is focusing more on the market for offseason or liquidation goods and working harder to grow buyers' trust.

Better than expected

For eBay's payments segment, which is the second-largest business behind marketplaces and includes online payments service PayPal, revenue climbed nearly 11% to $643m.

Revenue from eBay's smallest business, internet communications service Skype, rose 21% to $153.2m.

As part of a move to focus on its marketplace and payments businesses, eBay is planning to separate Skype through an initial public offering in 2010. eBay bought Skype in 2005 for $2.6bn but later wrote down much of its value, basically acknowledging that it had hugely overvalued it.

eBay's number of active marketplace users grew 2% to 88.3 million in a sign of the company's success in attracting new buyers and sellers.

But the company's gross merchandise volume - a key metric that measures the value of everything sold on its site, except vehicles - fell 16% to $10.8bn. This metric also declined in the previous quarter. Donahoe said the first-quarter decline reflects consumers buying fewer and cheaper items, and the dollar's strength.

As in the previous quarter, 51% of the eBay's gross merchandise volume came from auctions in the first three months of 2009. The remainder came from sale of products at fixed prices.

Donahoe said during the company's conference call with analysts that two or three years from now, auctions could account for 30% or 40% of eBay's gross merchandise volume.

Frederick Moran, an analyst with The Benchmark Company who rates eBay shares "hold," said all three businesses did better than he expected.

"While the marketplace segment remains pressured, it wasn't as severe as we thought, and that was a relief," he said.

He said he had thought marketplace troubles could overflow and pull down PayPal's growth, too, but PayPal "withstood that pressure completely," he said.

For the current quarter ending in June, eBay expects a profit of 23c to 26c per share, or 34c to 36c per share when excluding items. The company is also expecting revenue of $1.85bn to $2.05bn. Analysts' expectations were within that range - adjusted earnings of 35c per share on $1.98bn in revenue.

 
 
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