Register now for Fin24 Dashboard and get access to portfolios, watchlists, financial comparison tools, and a whole lot more to help you achieve your financial goals.

Data provided by McGregor BFA
All data is delayed
Loading...
Where am I? Home
 
Prices are delayed by 15min.
Join the Fin24.com conversation about JSE-listed stock by using every time you tweet.

Two Oceans ads misleading

Dec 07 2009 07:51 Carin Smith

Related Articles

KWV deal questioned

Cheers and jeers at Capevin

Dutch get 'pricier' Nederburg

Wine farming 'not sustainable'

Hong Kong toasts wines' success

SA wines win 'ethical' prizes

 

Top Stories

Financial mess 'unintended', says Nedbank

Feb 12 2012 15:59

Moral hazard, financial weapons of mass destruction, a huge mess - these were the words used by a founder member to sum up the collapse of the Pinnacle Point Group.

Construction looks to more graft

Feb 12 2012 15:58

Construction companies are now undertaking a second round of self-examination into uncompetitive behaviour.

Merkel 'taking Europe in wrong direction'

Feb 12 2012 14:54

American billionaire George Soros has slammed German Chancellor Angela Merkel, warning that her policies could lead to a repeat of the Great Depression.

 
Share Share line Print

Johannesburg - On Friday the Advertising Standards Authority (ASA) found that labels, as well as television and internet advertisements, for Two Oceans wines were misleading as these wines had their origin in neither Cape Point nor the Cape Peninsula.

The ASA agreed with Cape Point Vineyards that the average consumer could be misled by Two Oceans' advertising campaign - which was launched in October - into thinking that the wines of the latter came from the Cape Point environment.

Suzaan Laing of Adams & Adams attorneys, acting for Cape Point Vineyards, argued that her client was the sole wine producer in the Cape Point area.

In terms of the decision Distell, which owns Two Oceans, immediately has to withdraw the advertising material and has to change the packaging within three months.

Cape Point Vineyards is a prize-winning boutique wine estate producing some 63 000 litres of wine a year. Distell, in contrast, produces about 12 million litres under its Two Oceans brand.

- Sake24.com

For more business news in Afrikaans, go to Sake24.com.

 
 
Comment on this story
0 comments
Comments have been closed for this article.
Facebook still a closed book in China
Feb 08 2012 16:59

Mark Zuckerberg wants to ''friend'' China's massive market but how far is he prepared to go, and against what competition?

Attie

Whilst doing my regular book browsing at Exclusive Books just before Christmas 2011 a book with the simple title “My Book” caught my eye. Paging through the book I saw nothing else but wild life photographs with accompanying quotations by either the author or another well-known person. ... Read their blog...

Recently updated
Podcasts
The Sishen saga

Legal expert Peter Leon on the increasingly complex legal wrangle over the Sishen Iron Ore mine. Time: 8:17 Listen Here...

Before you list

Is the clarion call of the JSE calling? Listen to Fin24’s expert panel discussion before you list your small business. Time: 17:29

Compare and Buy

Compare and apply for hundreds of financial products from many suppliers.

Credit cards Medical aid Current accounts Think Money

Money Clinic

Money Clinic Do you have a question about your finances? We'll get an expert opinion.
Click here...

Loading...