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Zurich - Fifa announced a deal with African broadcasters on Wednesday to show the 2010 World Cup live on free-to-air television and radio in 41 sub-Saharan countries.
Fifa expects to earn $3.2bn in television and marketing revenue from the 2010 finals.
The agreement with the African Union of Broadcasters (AUB) guarantees that all 64 tournament matches played in South Africa will be distributed to air in English, French and Portuguese.
The deal does not include the host country or Nigeria.
"We always promised that 2010 would be an African World Cup and with today's cooperation agreement we have made a big step toward achieving this goal," Fifa president Sepp Blatter said.
The AUB and football's world governing body hope the month long finals will leave a legacy of improved broadcasting skills.
They plan to provide World Cup content dedicated to African viewers from a production centre in Johannesburg, and create a technical skills academy.
"We thank Fifa for placing their trust in (our) ability to deliver," said AUB chief executive Lawrence Atiase.
The value of the contract was not disclosed.
- AP