See More

Bigger scope for power savings

Aug 11 2010 11:53

Related Articles

Electricity use linked to economy

'Short-term power capacity needed'

Firms face electricity fines

Eskom finalises funding plan

FS town given blackout ultimatum

Eskom needs more money for Kusile

Johannesburg - Three-quarters of consumers think they understand how to optimise their electricity consumption, but only about a quarter of them are aware of programmes offered by electricity providers to help them do so.

This is one of the findings of Accenture's global survey of more than 9 000 consumers in 17 countries released on Wednesday.

Respondents included 1 505 people in North America; 3 054 in Western Europe; and at least 500 in each of Australia, Brazil, China, Japan, Singapore, South Africa and South Korea.

The survey found that while some consumers were open to the idea of moving to electricity management plans - whereby the suppliers actively help households use energy more efficiently through the remote limiting of when home appliances are used - price remained a key factor to the adoption of these plans.

When asked what would discourage them from using electricity management programmes, 46% of the consumers surveyed cited higher electricity bills - despite the fact that electricity management programmes were designed to reduce usage during peak time rates and therefore lower costs.

About 41% of respondents cited as a deterrent their energy provider's selling, at a profit, the electricity they themselves saved.

One-third (32%) said they would be discouraged from using electricity management programmes if it would give their electricity provider greater access to their personal electricity consumption data.

"In the new energy era, residential consumers who allow major household appliances to run at off-peak times will potentially receive a financial benefit," said James Arnott, senior executive Accenture, South Africa Resources.

"However, utilities must address consumer concerns about external control, privacy and lifestyle implications before broad-based adoption by consumers will occur."

Only 29% of consumers said they trusted their electricity providers to advise them on actions they could take to optimise their electricity consumption.

This trust was lowest in deregulated markets such as Germany (10%), Sweden (16%) and the United Kingdom (17%).

It was highest in regulated markets such as Singapore (54%), China (41%) and South Korea (40%).

  - Sapa

electricity consumption


Lastest Articles

Here is how to check your credit score and manage it Read More...
Top tips to save money over the festive period Read More...
These are the top 5 most fuel efficient cars in SA Read More...
What to consider when switching medical aid schemes

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Add your comment
Comment 0 characters remaining

Company Snapshot

Brought to you by BizNews

More from BizNews

We're talking about:

Small Business

Retailers of any shape and size can now unlock the power of mobile transacting.

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...