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2010: SA budgets for 60% sales

Feb 18 2009 22:53

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South Africa has budgeted for a 60% sale of Fifa Soccer World Cup tickets, local organising committee CEO Danny Jordaan said on Wednesday.

"We are operating on a modest proviso of 60 percent ticket sales," said Jordaan, "which will see us through nicely."

This was revealed at a media briefing at Johannesburg's Sandton Convention Centre that was designed to launch Friday's world-wide ticket application process.

"Naturally," he added, "we remain optimistic and are looking at a much larger number of sales, which would see us with a substantial profit."

Generally, however, the mood among Fifa officials and the LOC suggested a degree of uncertainty and caution as to the overall ticket sales - as much for the world-wide financial recession as the fact that this will be the first World Cup to be staged in Africa.

"I would be naive to suggest there will be no backlash as a result of the financial crisis that has spread round the globe," said David Will, chairman of the Fifa ticketing sub-committee and honorary Fifa vice-president.

"But soccer fans are a funny breed who will go to South Africa come hell or high water if there own country qualifies for the World Cup - and we'll need to wait until the final 32 qualifiers are known before gaining a more accurate assessment," he said.

- Sapa

 
 
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