Wit and wisdom from Cannes

Cannes - Many a wise word was spoken in jest during the week of the Cannes Lions International Advertising Festival. Here's a collection of some of them. More will follow.

Asking the ad industry to act responsibly is like asking Berlusconi to shag someone over 18. - BOB GELDOF, introducing his pitch to the Cannes Lions Festival on behalf of the Campaign for Climate Justice.

This may be the last time traditional outdoor advertising wins a Grand Prix in Cannes. - ROB BELGIOVANE, outdoor advertising juror and executive creative director of Belgiovane Williams Mackay, commenting on the award-winning success of TBWA Hunt Lascaris' campaign for The Zimbabwean newspaper, which was entirely focused on old-fashioned, almost obsolete media - such as billboards and leaflets.

Hit the reset button! - ANONYMOUS. It's not known who said it first, but the phrase was uttered by many speakers during the week until it became a technologically apt mantra for the state of advertising.

Loyalty programmes don't create loyal customers but loyalty whores. UNKNOWN.

We wanted to reward ideas and brave clients. Cannes is not about handing out awards willy nilly, but about rewarding great creativity. MATTHEW BULL, chairman of the Radio Lions jury and founder of Lowe Bull South Africa.

We expected it. But what is amazing is that the energy and the buzz has not changed in the slightest. Because those who are attending this year are doing so for the right reasons. PHILIP THOMAS, CEO, Cannes Lions Festival, commenting on the decline in attendances and entries at this year's festival.

The future is here. It's just unevenly distributed. MARTIN SORRELL, CEO of WPP Group, while chairing The Cannes Debate.

- Fin24.com