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Johannesburg - The 2010 FIFA World Cup attracted TV audiences that were "some of the highest we have seen in a very long time", according to The MediaShop's news letter, ShopTalk.
They even challenge the popular mass-market soapie Generations, generally used as a benchmark because it is usually the most-watched programme on SABC.
Generations often achieves ARs of 25 to 35 (Audience Ratings, where a rating of 1 is equivalent to 1% reach of the target market). The most popular soccer match, between South Africa and Uruguay, achieved 31.1 ARs against a target market of adults in the LSM 5-7 bracket (lower-middle income people). That amounted to 4.9 million viewers.
But at the upper end of the scale, upper-income LSM 8-10 viewers of DStv subscription service, the results were "the highest ever", says MediaShop.
The upper income pay-TV watchers' most popular game was the Germany vs Spain semi-final (22.8 ARs). The rest of the top five games among this upper-crust segment were SA vs Mexico (20.8 ARs), SA vs France (20.6), SA vs Uruguay (19.1) and Germany vs England (17.5).
The closing ceremony before the final came in eighth, with 14.8. The popularity of foreign games obviously reflects the European ethnic backgrounds of many in this group.
The less affluent group's top five were headed by South African matches, followed by the big showcase events: SA vs Uruguay (31.1), SA vs Mexico (31), SA vs France (30), the final (Spain vs Netherlands, 24.8 ARs) and the build-up to the final game itself (25.4)
- Fin24.com