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Online body gets image revamp

Johannesburg - The Online Publishers Association has unveiled a new name and image, in keeping up with the fast-changing digital landscape. 

The Digital Media and Marketing Association (DMMA), as it is now known, aims to be more representative of publishers, media, creative agencies and now developmental agencies as well, says chairperson Adrian Hewlett.

The organisation has a new executive structure, with two advertising agency portfolios. Stonewall+ Digital Marketing MD Ben Wagner, who was OPA head of creative, is now head of agencies- business. Gloo Digital Design creative director Pete Case has been appointed as head of agencies- creative. 

Hewlett explains that the new structure does not relegate publishers to a smaller role, but brings other players to the same level as publishers instead. "Together with the new partners, the DMMA has the potential to grow into a bigger and more powerful body that can aggressively drive growth of the digital industry that benefits all parties," says Hewlett. The membership model has also been changed to attract a wider base across the industry. 

The move is part of remaining up to speed with developments and trends to remain relevant. The focus of the newly-positioned organisation will be to encourage cooperation and relationship-building between the various players.

The changes, states the DMMA, are in keeping with how it has evolved in the past.  The first change came when creative agencies and small publishers were incorporated into the structure, a move away from just representing bigger commercial publishers.

 - Fin24.com
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