Related Articles
Top Stories
May 21 2012 09:02
The government was warned in 2010 that collection costs for the controversial e-toll system would be much higher than a petrol levy or tax, a report says.
May 21 2012 17:30
Mark Zuckerberg's fortune dwindled by nearly $2bnto $18.7bn within minutes as trading began again in Facebook shares – which promptly plunged by nearly $5.
May 20 2012 12:10
The state’s intervention team in Limpopo has scrapped a R320m textbook tender controversially awarded to a firm controlled by former government officials.
Johannesburg - The Online Publishers Association has unveiled a new name and image, in keeping up with the fast-changing digital landscape.
The Digital Media and Marketing Association (DMMA), as it is now known, aims to be more representative of publishers, media, creative agencies and now developmental agencies as well, says chairperson Adrian Hewlett.
The organisation has a new executive structure, with two advertising agency portfolios. Stonewall+ Digital Marketing MD Ben Wagner, who was OPA head of creative, is now head of agencies- business. Gloo Digital Design creative director Pete Case has been appointed as head of agencies- creative.
Hewlett explains that the new structure does not relegate publishers to a smaller role, but brings other players to the same level as publishers instead. "Together with the new partners, the DMMA has the potential to grow into a bigger and more powerful body that can aggressively drive growth of the digital industry that benefits all parties," says Hewlett. The membership model has also been changed to attract a wider base across the industry.
The move is part of remaining up to speed with developments and trends to remain relevant. The focus of the newly-positioned organisation will be to encourage cooperation and relationship-building between the various players.
The changes, states the DMMA, are in keeping with how it has evolved in the past. The first change came when creative agencies and small publishers were incorporated into the structure, a move away from just representing bigger commercial publishers.
- Fin24.com