• Inside Labour

    Without radical policy change SA's social fabric will continue to fray, says Terry Bell.

  • Long live your gadget

    Real gadget protection tends to cost real money, writes Arthur Goldstuck.

  • Taking SA for a ride

    The ANC seems to think all South Africans are idiots, says Mzwandile Jacks.

Data provided by iNet BFA
Loading...
See More

MediaCom retains FirstRand account

May 24 2010 17:53 Tony Koenderman

Related Articles

FNB 'in bed' with Jupiter?

FNB stuns market

Fireballs prevail at FirstRand

FirstRand makes Nigerian move

FirstRand eyes Nigerian bank

FirstRand waiting on RMB rebound

 

Johannesburg - FirstRand has reappointed MediaCom as the media strategy and buying agency for its R200m advertising account, which has been with the agency for seven years. But it was no mere formality: MediaCom (formerly known as MediaCompete) had to pitch for the business against a shortlist that included Mindshare and Universal McCann.

Advertising expenditure figures provided by The Nielsen Company place First National Bank (the biggest brand in the FirstRand stable) twenty-first on the list of leading advertisers in the country. Sister brands are Rand Merchant Bank, Wesbank, OUTsurance and Momentum.

“MediaCom will continue to partner with businesses across our brands, following a strict tender process governed by the FirstRand Procurement Committee, to align the broader media-buying strategy for the group,” says FirstRand brand director Derek Carstens. “We look forward to a fresh and innovative approach.”

MediaCom is a global media-only agency network that had to operate in South Africa for some years as MediaCompete. This was because the name MediaCom was registered to another company that refused to surrender the name, although it operated in a different field of activity. That issue has apparently been resolved.

The agency is part of Group M, a loose affiliation of media agencies operating under the umbrella of the London- and New York-listed holding company, WPP. It was originally an offshoot of Grey advertising, which was acquired a few years ago by WPP. MediaCom South Africa  recently relocated its offices from the Grey Group in Johannesburg’s Sunninghill to the Group M office park.

Group M acts to leverage the skills of the agencies by sharing certain facilities (such as IT) and fostering best practice, but it doesn’t coordinate their activities and they compete fiercely with each other for business.

 
  - Fin24.com 
mediacom  |  fnb  |  firstrand
NEXT ON FIN24X

 
 
 

Read Fin24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining
 

Company Snapshot

We're talking about:

Small Business

“Hippie sense makes business sense,” an entrepreneur said, adding that "purpose" was core to success.
 

Money Clinic

Money Clinic
Do you have a question about your finances? We'll get an expert opinion.
Click here...
Loading...