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Cannes - Judges tended to enforce stricter standards this year because there were fewer entries. Here are some more of the quotes at the Cannes Lions Advertising Festival. They're the kind of shorthand thinking for which the ad industry is famous: snappy one-liners that encapsulate a depth of wisdom.
The shortlist is shorter than usual. In a year like this we felt we should recognise only the very best. DAVID LUBARS, chairperson of the Press Jury.
Loyalty makes sense to brands but less so to customers. A dog is loyal to you because you give him food. But you can't treat a customer like that. NICK MOORE, chief creative officer, Wunderman Worldwide.
Loyalty programmes don't create loyal customers but loyalty whores. NICK MOORE, chief creative officer, Wunderman Worldwide. (This quote was attributed to Anyonymous in our previous collection of wit and wisdom.)
We were very tough on charity work because it has a pre-existing greater call on the emotions. You get pulled along by the cause rather than the advertising. MATTHEW BULL, chairperson of the Radio Lions jury.
Technology is changing outdoor advertising. It is both very traditional and very new. AKIRA KAGAMI of Japan, chairperson of the Outdoor Lions jury.
Within 10 years, everything will be digital. I see marketing as needing to be done across the PC, the mobile and the TV, in that order. But how many platforms should there be in the mobile world? For me there should be one, so that everybody can engage to the maximum. STEVE BALLMER, Microsoft CEO.
Of the entries in the Media agency category, 70% were from creative agencies. That's why we should be very strict in demanding business results as a criterion for winning. MARC TABACK, South African member of Media Lions jury.
People have a very sensitive bullshit meter. They believe their neighbours or sisters more than the experts. DAVID PLOUFFE, Barack Obama presidential campaign manager, in presentation explaining the campaign.
Apart from Burger King, the advertising year was a black hole worldwide. Besides, at this stage of Cannes' history, what's the point? The International Advertising Festival is convening in the midst of, well, chaos: not merely recession but the growing irrelevance of all the flashy mini-cinema featured there. BOB GARFIELD, Advertising Age columnist.
- Fin24.com