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THE HABARI GROUP has launched an integrated advertising agency called Big Wednesday, with Motorola as a founding client. It's headed by Jason Cumming, former GM of Mick & Nick and award-winning copywriter from Ogilvy Cape Town, who will be leading the new shop in some major pitches for which it's been short-listed.
Habari is an online, direct marketing and tactical activation business with revenues last year of almost R50m and a staff of 55. Clearly, Big Wednesday fills a gap in the Habari portfolio of services and they share a common philosophy of focusing on maximising clients' return on investment. "We're non-departmental and non-traditional, with a strong new-media focus," says Cumming.