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Johannesburg - Media group Avusa, publisher of the Sunday Times and other titles, is expanding its out-of-home advertising billboards footprint with its acquisition of BOO! Alternative Media Communications.
BOO! joins Airport Media, a specialist airport advertising agency company obtained last year under Avusa's out of home division. Avusa group MD Prakash Desai said: "This acquisition enhances our ability to provide holistic solutions to our customers - it is in line with our outdoor growth strategy."
The transaction will give Avusa holding rights over 40 malls in townships and suburbs. Shopping centres have been a focus for the communications agency. Its strength also lies in creating building wraps and brand activation.
Former BOO! MD Dave McKenzie will head up Avusa out of home. "We are confident that being under the banner will enable us to accelerate our growth in this very exciting sector of the market," said McKenzie.
- Fin24.com