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Johannesburg - A premium product with a low entry-level price is how Grand Parade Investments (GPI) hopes to melt the hearts of South African ice cream lovers when it introduces the mind-boggling array of Baskin-Robbins ice cream flavours in South Africa for the first time this week.

GPI, the gambling and fast food group, will open the first Baskin-Robbins ice cream parlour in Cape Town’s Canal Walk mall on Friday, bringing South Africans a taste of the more than 1 300 flavours offered by the iconic US ice cream brand, which has become a favourite across 50 countries.

The company made the announcement at its head office in Cape Town this week, and the media were invited to try a selection of favourite flavours.

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