Deepfakes are booming online, but South Africans struggle to spot them

Images and videos made using sophisticated artificial intelligence tools are proliferating online and South Africans are struggling to spot them.

A mere 21% of South African employees were able to tell the difference between a real image of a US actor and one generated by an artificial intelligence tool in a survey conducted by Kaspersky, a global cybersecurity firm. 

Double the number of respondents in the Kaspersky Business Digitization survey - or 42% of South Africans - were confident that they would be able to tell the difference between the images.